Chen Lu

Phoenix Legend: Visual Re-editing

凤凰传奇:视觉再编辑

Transforming a national identity through cinematic textures and structural constraints.

Visual Design视觉设计
Styling by Kasheng创意造型:卡生
2025
Unpublished Concept巡演视觉提案 (未发布)

The Vision

视觉构想

This proposal seeks to redefine the visual presence of a national pop icon. By distilling core elements into a cohesive system of cinematic crimson and organic textures, the design creates a space where tradition meets high-fashion clarity.

本提案旨在重新定义国民组合的视觉存在感。通过将核心元素融入由电影感深红与有机肌理构成的统一系统,设计创造了一个传统意象与现代时尚审美相遇的场域。

By layering cinematic crimson tones and macroscopic peony textures, the design reframes the legacy assets within a contemporary narrative, balancing accessibility with refined artistic tension.

通过层叠电影感的深红色调与牡丹的微观肌理,设计在当代叙事中重新编辑了品牌资产,在保持亲民性的同时,注入了精致的艺术张力。