Cases
案例
Editorial systems in practice — designing how ideas move from media narratives into sustained public engagement, across platforms and real-world contexts.
From butterfly watching to outdoor lifestyle narrative: building a content system around curiosity, place, and movement
从观蝶到户外生活方式：围绕好奇心、地点与行走建立内容体系
A nature-based content IP that reframes field observation as a lifestyle narrative.
Built as a system spanning video, writing, and community growth, the project explores how niche knowledge can scale into outdoor, travel, and lifestyle contexts.
From a trending figure to a cross-media editorial system
从热点人物到跨媒体编辑系统
A cross-media editorial system built around a fast-moving public controversy.
By sequencing explainers, scholar interviews, audience participation, and video, the project translated attention into understanding and repeatable engagement.
From public education to cultural engagement: building a cross-media launch for a children’s museum
从公共教育到文化参与：儿童博物馆的跨媒体启动项目
An early-career project supporting the launch of a children’s museum as a public idea.
Contributed to translating one core concept across digital formats and offline events, introducing a sequenced approach to cultural communication.