The Concept

核心概念

What defines a "gathering"? For this birthday invitation, the project deconstructs personal identity into a series of linguistic rules. By merging William Morris-inspired classical frames with contemporary subcultural jargon, the design creates a friction that highlights the absurdity and joy of modern social interaction.

什么是“聚会”？在这份生日邀请函中，项目将个人身份解构为一系列语言规则。通过将威廉·莫里斯风格的古典边框与当代的亚文化语汇相结合，设计创造出一种视觉摩擦，以此凸显现代社交互动中的荒诞感与趣味性。

The narrative revolves around the phonetics of "Lu" — an exploration of homophones that invites participants to claim a unique identity within a semi-fictional cult-like ceremony. It is an exercise in how "editing" can transform a mundane event into a memorable cultural artifact.

叙事围绕“Lu”的读音展开——通过对同音字的探索，邀请参与者在一个半虚构的仪式中认领独特的身份。这是一次关于“编辑”如何将平凡事件转化为文化样本的实践。